Joanne Chang

Focused on concept design, branding, and visual storytelling, my work explores design principles and how technology can assist creativity while shaping an inventive team. Inspiration often comes from finding patterns in everyday life—from crafting and sports to exploring the city and nature, playing poker, and chess. Fascinated by the science of aesthetics and human behavior —of how we perceive beauty, make choices, and express ourselves—I draw from these themes to inform both my creative process and personal explorations.