Heather Odendaal

Founder & CEO, WNORTH

Heather is an accomplished Canadian entrepreneur, brand builder, and event producer whose experience in corporate environments inspired her to found WNORTH in 2015.


WNORTH is an award-winning membership network (1,700+ members and growing) dedicated to bridging the gender power gap by elevating women in the leadership pipeline. WNORTH has Chapter Cities throughout North America and the U.K., where members can network and uplift each other through Roundtables, Dinners, Forum Groups, City Summits and annual Conference in Whistler.


Heather is also the Founder & CEO of Bluebird, one of Western Canada's most trusted event planning and destination management company. Heather has previously held senior roles at YPO, Abaxx Technologies, Whistler Blackcomb Ski Resort and the Vancouver 2010 Winter Olympics.


In 2025, during UNGA 80 in New York City, Heather was named to the Top 100 Faces of Impact, she has also been named by The Globe and Mail’s Report on Business as one of the Top 50 Changemakers of 2022 and a Top Female Founder of 2024 and 2025 by FoundersBeta.